Social identity theory was first proposed by Henri Tajfel (1971). He argued that the groups to which we belong are an important source of pride and self-esteem. Unfortunately, identifying with a specific “ingroup” to improve our self-esteem can lead to competition and...
The development of advanced modern technology has allowed researchers to build a more accurate understanding of how our brains work but there are still a great many questions to be answered. In this article, The brain… it makes you think. Doesn’t it?, two...
Social cognitive theory suggests behaviour is modelled by other members of a group and acquired through observation or imitation based on the consequences of a behaviour. Bandura (1977) was one of the first psychologists to investigate how behaviour is modelled and...
While our species name, Homo sapiens, implies we are “wise”, we are not always rational thinkers. As your study of the Cognitive Approach has shown, we are subject to biases in thinking and decision-making. One such bias is a tendency to identify correlations where...
