What kind of EdTech company would we be if we didn’t collect and analyse data? Here is a little more detail about the sets of data we’re using on our website.
What are cookies?
Cookies are information packets sent by web servers to web browsers and stored by the web browsers. The information is then sent back to the server each time the browser requests a page from the server. This enables a web server to identify and track web browsers.
We use two kinds of cookies on our website:
- Session cookies, which are deleted from your computer when you close your browser. These enable our website to remember the actions and preferences of the user during a single browser session in order for them to use the website most efficiently.
- Persistent cookies, which remain stored on your computer until deleted, or until they reach their expiry date. These enable the website to recognise the user, remember and tailor that site for them. They can also track the user’s activity for targeted advertising.
Why do we collect them?
Analytical and marketing cookies
Analytical cookies generated by a third party, Google Analytics, help us track the number of visits to our website, tell us how often you visit our website and how you use it. That may include which pages you’ve viewed, what journeys are taken from one page to the next, content you may have downloaded, your IP address and what devices are used to access our website. This helps us to ensure users find what they are looking for, and understand how web users engage with our content, so we can improve it over time to ensure users have a better experience.
We also collect other marketing cookies generated by third parties, namely social media platforms, dotmailer and Google Ads. We use this information to identify content you’re most interested in and share more relevant information with you through advertising campaigns on other websites and social media, or email campaigns if you have submitted a contact form.
For example, you may see some relevant Pamoja adverts on various websites after your visit to our website. Additionally, if you have submitted a contact form or requested a demo, and subscribed to our mailing list, by using these cookies we’ll be able to send you emails tailored to your interests.
How to enable or disable cookies
Cookies help you to get the most out of our website experience, but you can adjust and control cookie settings on your first visit to our website via our cookie pop up. You can also erase or disable some or all cookies at any time by adjusting your browser options or settings; find out more about managing cookies and disabling them in various web browsers on allaboutcookies.org. Please note that disabling cookies may affect your website user experience.
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