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Unpacking an ERQ

Blog, Psychology | June 14, 2012
General Advice The challenge of the ERQ compared to the SAQ is that you have to write a much longer essay, so the structure is crucial. An essay of six paragraphs is an effective way to structure your response. In addition, you have to incorporate evaluation in your...

Original Reports of Research Studies

Blog, Psychology | May 25, 2012
While philosophers ponder life’s big questions and poets play with words to convey their ideas, psychologists carry out scientific research. They have many options: observe people, ask people questions or set up conditions to see how people react. In broad terms,...

Psychology and Cinematography

Blog, Psychology | May 19, 2012
Psychology explores human behaviour, an endeavour the discipline share with film makers. Screenwriters and directors often delve into psychological concepts and touch upon theories of human behavior. While some movies are based upon the lives of famous psychologists,...

Howarth (2002) and an Historical Perspective

Blog, Psychology | May 9, 2012
Social identity theory was first proposed by Henri Tajfel (1971). He argued that the groups to which we belong are an important source of pride and self-esteem. Unfortunately, identifying with a specific “ingroup” to improve our self-esteem can lead to competition and...

Social Cognitive Theory: Bandura and the Bobo Doll

Blog, Psychology | March 29, 2012
Social cognitive theory suggests behaviour is modelled by other members of a group and acquired through observation or imitation based on the consequences of a behaviour. Bandura (1977) was one of the first psychologists to investigate how behaviour is modelled and...